On October 13, HarperCollins UK published Chaz Hutton’s A STICKY NOTE GUIDE TO LIFE.
To kick off their promotional campaign, Harper erected two 48-sheet interactive billboards in Dalston (North East London) and Shoreditch (Central London).
A further batch of advertisements will go up on the 21st November for two weeks across London - including in Brixton, Clapham, Shoreditch and Hackney - with new designs for each that will tie into the individual location.
In addition to the interactive billboard, HarperCollins also produced billboard ads throughout the city, like this one:
There has also been coverage in The Daily Mail:
and The Telegraph:
As well as a slew of popular blogs like Comedy Central: